AVTpro Certification

Professional qualification in media localization

AVTpro Certification is a professional qualification in media localization, recognized and accepted by the industry as a badge of quality and competence. It is endorsed by media localization providers, who funded its development, as well as by leading professional translators and academics who worked on its design and implementation.

Certifications are common in the more traditional sectors of the translation and localization industry, yet no certification existed for media localization professionals until now. The need for such a certification as well as its format were discussed at length in The Poool working groups. It became apparent that the need for such a certification is greater now than ever before due to the expansion of the industry as a result of its phenomenal growth.

A group of forward-thinking professionals and organizations with a vested interest in streamlining the recruitment process of audiovisual localization talent worked hard to make this happen.

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